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The domain cliftonhousehotel.net has the following on the homepage, "Clifton House 38 Bairstow Street, Blackpool, FY1 5BN - Carole Cregan Tel01253 621165." I observed that the webpage also said " Clifton House is a quiet family orientated licensed Guest House situated." They also stated " Adjacent to the sea front and within walking distance of shops, clubs, amusments and theTower. Carole is now in her 30th season of successful business at Clifton House the kids love it that much they write poems about Clifton House. Guests are offered quality accommodation." The meta header had Blackpool hotel as the first keyword. This keyword was followed by family, friendly, and room which isn't as important as Blackpool hotel. The other words the site used was Blackpool Bed and Breakfast. licenced is also included but might not be viewed by search crawlers.